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Interactive tools like quizzes have the potential to increase user engagement by up to 52.6%.
In the travel industry, where capturing the interest and information of potential customers is crucial, these figures are not just numbers, but gateways to opportunity.
This article examines how travel giants like Airbnb and Expedia are using the power of quizzes, turning playful interactions into serious lead generation tools.
Moreover, we'll guide you through simple steps on how to create your own travel quizzes in a matter of minutes using an intuitive no-code builder.
Let's dive in and uncover how quizzes can create a significant impact in your travel business.
The Strategic Role of Quizzes in Lead Generation
Engaging Potential Customers: Quizzes offer interactive content to engage potential leads, turning mundane data collection into a fun customer experience. Travel agencies can create quiz content that resonate with travelers' interests and desires while subtly gathering valuable insights.
Personalized Experience: Quizzes provide a personalized experience, allowing customers to feel that the services offered are tailored specifically to their liking. This customized approach enhances customer satisfaction and increases the likelihood of converting quiz takers into leads.
Data-Driven Insights: The quiz responses offer travel agencies important data-driven insights into customer behaviors. This helps in planning email campaigns, marketing strategies and travel packages to meet the specific needs and desires of their target audience.
Seamless Lead Conversion: Incorporating lead capture mechanisms within quizzes, such as email opt-in form at the conclusion, facilitates a seamless transition from engagement to lead generation. This strategy effectively converts interested quiz participants into actionable leads, ready for follow-up and conversion into sales.
Examples of Popular Companies Using Travel Quizzes
Here is how several leading travel agencies have successfully implemented travel quizzes as a part of their digital marketing strategy:
Airbnb Trip Matcher Quiz: This quiz offers a unique way for users to discover destinations according to their preferences. The quiz presents a series lifestyle and preference-based questions and then suggest destinations that align with the user’s interests. This innovative approach encourages user to explore Airbnb's wide range of offerings, effectively generating leads and increasing bookings.
Travel Prediction Quiz by Booking.com: Booking.com's taps into users' curiosity about future travel trends through their fun and trivia quiz.
The quiz provides entertainment by providing users with predictions and trends and also gathers data on users' travel aspirations. This information helps Booking.com to provide product recommendations and offers, thus converting quiz engagement into potential bookings.
Play the City Quiz by Expedia: Expedia help users discover which city should be their next destination via their travel personality quiz. Through a series of interesting quiz questions, users are matched with a city that suits their preferences. This directs users towards specific destinations and travel packages on Expedia, facilitating lead generation.
True Backpacker Quiz by Hostelworld: Hostelworld's quiz targets the adventurous backpacker community. The quiz provides personalized recommendations for hostels and destinations by identifying the type of backpacker a user is.
El Camino Travel: El Camino Travel utilizes interactive quizzes to offer personalized user experiences. Their quiz focuses on understanding the traveler's personality type to recommend unique, curated travel experiences. This method aids in creating bespoke travel packages, enhancing lead conversion rates.
Steps to Create an Engaging Travel Quiz
Creating a compelling travel quiz is a great way to interact with potential clients and generate leads. Here's a detailed guide on how to create such a quiz:
Step 1: Choose an Online Quiz Builder
Start by selecting a robust online quiz maker. A platform like involve.me is ideal, thanks to its user-friendly features like drag-and-drop functionality, advanced customization options, powerful integrations, and AI analytics.
Choose a template and project type that best matches your objectives. For example, I opt for a “Your Next Destination Quiz” template and an “Answer-based project”.
Now customize this template to align with your brand's visual style and meet the unique requirements of your target audience. The aim of this quiz is to offer individualized trip suggestions, encouraging quiz participants to consider your services for their future travels.
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Step 2: Designing the Quiz Interface
The key to a successful quiz is an attractive, user-friendly interface. Experiment with different content elements to find the perfect combination of fonts, backgrounds, and colors that resonate with your brand and appeal to your audience. The design should be intuitive and visually appealing, ensuring that users find the quiz both engaging and easy to navigate.
Step 3: Add Questions
The questions you include should be relevant and insightful, helping you gather useful information about your quiz takers.
Consider asking about their favorite climate, types of activities they enjoy, and budget for travel.
This step is crucial to create an engaging experience. Additionally, strategically incorporate a contact form within the quiz to gather email addresses, encouraging users to subscribe to your newsletter, increase your email list and paving the way for future campaigns.
Step 4: Create Outcome Pages
Your outcome pages can feature different destinations like Bali, the Maldives, New York, etc. Based on the quiz answers, provide tailored suggestions.
Ensure that you assign maximum scores and weights to the answers so that the outcomes are as accurate as possible in reflecting the takers' preferences.
Additionally, include a call-to-action button on your outcome pages, inviting users to check out your latest travel deals.
Step 5: Preview and Publish
Before going live, preview your quiz thoroughly to ensure everything works as intended. Check the flow of the quiz, the aesthetics, and the functionality of links and forms. Once you’re satisfied that the quiz meets your standards and objectives, publish it on your platform.
Promote your lead generation quiz through various channels like your website, social media platforms, or email marketing to reach a wider audience and improve completion rates.
Wrapping Up
Interactive quizzes are a powerful tool, bridging the gap between travel businesses and their prospective clients, offering a deeper understanding of their travel aspirations.
Whether you're a budding entrepreneur in the travel industry or an established agency looking to revamp your digital strategy, quizzes offer a path to engage, understand, and ultimately convert your audience into loyal customers. Head over to involve.me and let your creativity flow, building quizzes that not only enchant but also drive your business forward.
Start your journey today in reshaping the way you connect with travelers.
