How to Create Your Own Personality Quiz + Free Templates

“What's your Instagram aesthetic?”

“What kind of manager are you?”

These are all equally valid questions, and people would rather answer those types of questions than mindlessly fill in their name, email, occupation, and time zone. Personality quizzes let you have conversations with a broader audience and turn them into email subscribers and customers.

In this article, you will learn how to use personality quizzes in your marketing campaigns and how to create a custom personality quiz from scratch.

Here's Why You Need a Personality Quiz

There are multiple benefits of personality quizzes and the major one is that they help you grow your email list. You can collect personal email addresses from your users for free. Also, it helps in character assessments.

Clicking answers in a personality quiz is more fun than filling in a contact form. Coaches lean on the format: in our own account data from the last year, quizzes are the most common thing they build on involve.me, about a third of every funnel they make, and personality tests are about one in seven.

There are a few reasons personality quizzes work better than forms. First of all, this type of quiz is more fun. Who wouldn't want to know what tax rate they'd pay if they lived in ancient Egypt? Or what Harry Potter character traits they have?

Using a fun personality test on your website is an honest, personal way to fill your email list and get more sales. Many businesses, entrepreneurs, and influencers use personality quizzes as a non-invasive, value-first way to turn their website visitors and social media audience into sales.

Maria, the host of the Growing Joy with Maria podcast about plant care and wellness, uses her Plant Parent Personality™ quiz to grow her email list and to point each new subscriber to the podcast episodes, courses and plant products that suit them. She features it across her website. She even trademarked it, establishing her authority on the subject.

On Maria's website, the quiz is the first call to action you see: a banner above the main menu asks “What's your plant personality™?” and links straight to the quiz. Further down the home page, the quiz gets its own section right after the invitation to subscribe to her Growing Joy newsletter.

The newsletter sign-up and the “Take the Plant Parent Personality™ Quiz” button accomplish the exact same thing: getting people to sign up for her email list. More eager visitors subscribe directly, and the more hesitant ones take a fun, two-minute personality quiz first to get further introduced to Maria and her content.

Visitors who take the quiz are asked for their first name and email address before they see their result, in exchange for a breakdown of their personality traits and a list of more than 20 plants that suit them. Based on the results, Maria can send different product recommendations and content to them, while subscribers who did not take the quiz have to find their own way around her content library.

After passing through the email gate, Maria's quiz takes visitors to a page where they can see what their unique strengths and weaknesses are and what plants are best for their lifestyle and expectations. Further down, each result page recommends podcast episodes, her courses and the plant products she uses for that type.

There are five Plant Parent Personality™ types, from Mindful to Urban Farmer, and every result page ends with a promise: more plant care tips for that type by email over the next few weeks. Maria's email platform automatically sends this curated content to each personality type.

This allows Maria to personalize interactions with her audience. Relevance is measurable: a 2024 review of 34 studies with more than 18 million people found that personalized outreach raised enrollment in health insurance by 1.2 percentage points, against 0.5 points for outreach that was not personalized. Knowing what her subscribers are interested in, she doesn't send “10 tips for juicier tomatoes” to cactus collectors or “Rare succulent alert!” to urban farmers.

People who grow tomatoes on their balconies are very different from people who'd pay $1000 for a cactus. They engage with different content and buy different products. Maria's quiz segments her target audience into different buckets to make sure everyone's needs are met.

Personality Quizzes for Lead Generation

Personality quizzes work for B2B and service businesses too. A personality quiz for lead generation does three jobs:

• Collects leads: people give their email address to see their result.

• Qualifies them: each answer feeds a score or an outcome, so you know what each lead needs before the first call.

• Brings in new visitors: people share results they like, and their friends come to take the quiz.

A financial advisor, for example, can ask about money habits and goals, sort each lead into a type such as planner, saver or investor, and send each type its own email sequence.

See how a quiz sorts people into types in the Investment Personality Quiz template:

How can you make a personality quiz like this for your website? Is there online quiz maker software for this? It's easier and faster than you think. Keep reading, because the steps below take you through the whole process.

Make a Personality Quiz for Your Website (Step-by-Step Guide)

Creating even the most complex virtual customer journeys is possible without writing a single line of code. For this tutorial we will use involve.me, the AI quiz funnel builder with a built-in CRM and email automation. With it, you can build a personality quiz in minutes and connect the results to an automated email sequence in the same tool.

involve.me comes with 300+ templates that are fully drag and drop. Grab any image, GIF, text, or question layout and drop it in. Each template is adjustable in both look and functionality.

Step 1: Pick a Template

Pick one of the premade personality templates from the quiz category. If you like the look of a template from a different category, you can customize it and add your own questions. Another option is to create a quiz from scratch: choose “Start from scratch” and begin with an empty canvas.

Or let the AI Agent build the first draft: click “Create with AI” on your dashboard, add your website so the AI picks up your logo and colors, and describe your quiz and the personality types it should sort people into. involve.me creates the whole funnel, with pages, questions, design and outcome logic, and you refine it by telling the AI Agent in the editor what to change. The prompt box at the end of this article starts the same way.

Before committing to a template, you can preview all pages on desktop and mobile.

Once you've selected a template, name your funnel. Now you'll be asked which funnel type you'd like to use. Answer-based Outcomes and Score-based Outcomes funnels show each participant the result that fits their answers.

Each template has the best funnel type preselected already, but you can choose a different one if desired. Answer-based Outcomes suits a personality quiz, because each answer counts toward a result. You can change the funnel type until you publish the funnel, so don't worry about selecting the wrong one.

If you'd like to adjust the look of your template, click the palette icon in the editor sidebar to open the design options. Here's where you can change the design of the whole funnel or of single pages, and apply ready-made themes. There isn't an aspect of your template that can't be personalized.

Step 2: Replace Template Questions with Your Quiz Questions

Now for the fun part: making the content of your quiz. The majority of your quiz will be asking your audience personality test questions. There are many ways to ask personality quiz questions in involve.me.

• A multiple-choice question is one of the fastest ways to create a quiz. You can type in your question and answer text.

• A drop down question is ideal when you have many answers that can look overwhelming. Each answer can still be mapped to an outcome. Hiding them in a drop-down question box will save vertical space.

• Image answer questions are the most visually striking. They require a bit more work because you need to find an eye-catching image for each answer. But it's worth it: image answers stand out on the page.

• Sliders and ratings let quiz takers choose from a predetermined range. They're fun to interact with, but they cannot be mapped to an outcome, so they do not decide which result a participant gets.

• Open questions might not be the best choice for personality tests, since you can't use them to automatically determine what personality type to show, but they can provide valuable insights. Use them as you see fit.

Step 3: Replace Template Results with Your Quiz Results

The final page of your personality quiz is there to display results.

Each result also goes out by email. involve.me sends the email from an Email Automation workflow (not on every plan), no other tools required, and the same workflow follows up with its own email sequence for each personality type. Step 6 shows how to set it up.

The results pages are the last pages you see in your quiz page layout on the bottom of the editor.

To design the pages, simply click the page and change the text and images or drag and drop in additional elements. You can also delete elements you don't need.

For an additional boost on social media, it's a good idea to insert a share button. You can customize the social share text and image for each result .

Pro tip : you can sell directly from this page. Drag and drop in a payment element to connect Stripe and PayPal.

Step 4: Connect Answers to Results

Once you have your personality quiz questions and answer options, it's time to connect each answer to a result. You can connect each answer to one result, multiple results, or no result.

Simply click your question, and on the menu that opens on the right, click “Map to outcome…” and pick the outcome from the drop-down menu.

If this answer is more important than others, you can give it more points by ticking “Individual Score & Calculation” in the Options section. This allows you to type in values next to each answer.

You can assign different point values to each outcome on each answer. For example, answering “I grow tomatoes on my balcony” gives 10 points to the “Urban farmer” outcome, “I'm sort of interested in herbs” gives 5 points to “Urban farmer”, and “Gardening is a waste of space” gives -20 points to “Urban farmer”.

This will make your personality quiz show more accurate personality types.

The tutorial below shows outcome mapping, answer routing and visibility rules in a quiz funnel, in about seven minutes.

Step 5: Email Gate Your Personality Quiz

Once you're done with your fun personality quiz, don't forget to ask for an email address. Add a page before displaying the results and drag and drop in a contact form.

You can edit this contact form with different form fields and ask for more, less, or different types of contact details. Add a short line on why you ask: after a large US survey of teachers put email before phone and explained why it asks for contact details, the share giving a personal email address rose from 62.6% in the 2020-21 school year to 85.5% in 2023-24.

To make sure this page cannot be skipped, turn off “Show page navigation” under Navigation in Funnel Options (the gear icon in the editor sidebar).

Step 6: Send Each Result Its Own Email Sequence

Every personality type gets its own email sequence, sent by an automation workflow in involve.me's Email Automation (not on every plan). Once you are happy with the look and function of your personality assessment, click Publish in the top right corner of the editor.

You will be taken to the Configure page. Scroll down to the email settings and click “Create email sequence”: Email Automation opens with your quiz already selected in the trigger. Choose the “Completed Submission” trigger, so the workflow starts as soon as someone finishes the quiz, then add these steps:

• Send Email goes first, directly on the trigger, and delivers the result.

• Wait Time pauses the workflow for a day or two before the next message.

• Conditional Logic splits the workflow by outcome, so each personality type gets its own follow-up emails, such as tips, content or offers that suit that type.

To skip the manual setup, open Email Automation in the main menu, click “Create workflow” and choose “Create with AI”. Pick the trigger and your quiz, describe the email sequence you want, and the steps, emails, wait times and branches come back ready to edit. Save the workflow and go back to the Configure page: when you publish the quiz in Step 10, the workflow is activated automatically.

Now write your emails. Type “/” in the email editor to add headings, images and buttons, and attach files with the paperclip icon. Type “@” to pull the person's name and quiz answers into each email. Small personal touches pay off: in a German experiment that emailed 176,000 business contacts, naming the recipient's business right after the greeting raised the start rate of a survey invitation by about 10%.

Step 7 (optional): Create a Custom Sharing Image and Text for Social Media

After setting up the emails, keep scrolling down until you find “Social Media Sharing.” Here you can simply type in the text you'd like to show when your quiz is shared on social media.

You can also upload your own sharing image. The quickest way to create a sharing image for your quiz is to screenshot the first page.

Step 8 (optional): Connect Google Analytics and Meta Pixel

Keep scrolling down the settings page until you make it to “Tracking”. Here you can track quiz stats, such as customer participation rates and much more (custom events are not on every plan).

All you need to do is copy-paste your tracking IDs here.

Here's more help with that if you need it.

Step 9 (optional): Connect Your Other Software

If you want collected quiz answers to flow into your other tools, open the Connect tab in involve.me. Push contacts and answers to your CRM, email platform, or any other app in your stack, or skip the handoff entirely and run the follow-up with built-in email automation inside involve.me.

Connecting them only takes a few clicks. Here's how it works.

Step 10: Publish and Share Your Personality Quiz

When your personality quiz is ready, click “Publish” at the bottom of the Configure page and you'll get a link, a short link, an embed code, and a QR code to promote and share however you like.

Learn how to view your quiz's performance, clicks, and traffic.

Which Personality Quiz Maker to Use

Every tool below builds a personality quiz without code. The difference is what happens after someone sees their result:

• involve.me: builds the quiz from a prompt with the AI Agent or from a template, scores the answers, and sends each result its own email sequence with built-in email automation.

• Interact: a quiz maker built around quizzes that grow your email list, with leads sorted into lists in your email tool by quiz result.

• Outgrow: quizzes, calculators and other interactive content in one dashboard.

• Typeform: a form builder for conversational forms and quizzes, with AI tools that help write the questions.

• ProProfs Quiz Maker: an AI quiz maker with more than a million ready-made questions, built for tests, training and education.

For prices and features side by side, see the comparison of the best AI quiz generators.

Final Words

Creating your own online personality quiz is an amazing marketing strategy as it allows you to connect with your audience, gather valuable insights, and drive engagement. By following the steps outlined in this article, you can create a quiz that reflects your brand's personality and provides value to your audience.

Whether the goal is generating qualified leads, building interactive learning experiences, or running a fun audience quiz, involve.me is the AI quiz funnel builder with a built-in CRM and email automation, best for businesses where every qualified lead is worth hundreds or thousands of dollars.

Give involve.me a try today. Sign up for a free account, build your personality quiz, and turn on automated email sequences so every result triggers the right follow-up.

Prefer to start from a prompt? Describe your quiz in the box below, for example “A money personality quiz for a financial advisor with 8 questions, three result types (planner, saver, investor) and an email address field before the result”, then add your website URL on the next screen.