10 Proven Elements to Supercharge Your Landing Page Conversion Rates

The landing page is the very first contact prospective customers will have with your brand. Therefore, you want to make sure it's attention-grabbing from the get-go. 

Landing pages with engaging components can increase your conversion rates, generate leads, and even encourage natural word-of-mouth marketing. 

Your prospective customers are used to interacting with hundreds of landing pages each day. So you will need to make your landing page pop with stunning visuals and truly engaging content. 

How to Create an Attractive Landing Page?

In this article, we will take a look at how to create landing pages that grab the attention and interest of your customers. We will explore seven must-have elements of landing pages, including personalized sign-up processes, custom quizzes, user surveys, and more. And we will share helpful tips and tricks for how to craft these elements.

Let’s take a look! 

1. Personalized Sign-Up Process

Customers expect to be treated like the individuals they are. A 2021 McKinsey report revealed that 71% of shoppers surveyed expected companies to provide personalized interactions. A great way to show customers that your company does just this right from the start is to offer a personalized sign-up process on your landing page. 

Customers want to see messages tailored to their needs, and addressed to them personally. They want to use easy navigation processes online and they want to see products, services, and recommendations that are personally relevant to them. Your prospective customers also want to avoid online scams, which unfortunately can be very difficult to detect. They want to know that your site is legitimate and not a byproduct of a spyware or malware campaign. 

Here is an example of professional looking sign-up form created with involve.me:

You can initiate a conversation with them, providing questions for them to answer, and a chance for them to share their story with your brand. Personalized onboarding processes can include a customizable welcome message, instructional videos based on user preferences, and targeted promotional offerings. 

2. Custom Calculators

Customer calculators allow site visitors to enter data and receive results instantaneously based on pre-set metrics. These custom calculators should be intuitive and easy for customers to use. They should also be eye-catching and attractive, helping to reach your intended target customers. Custom calculators can help give your page a competitive edge, providing a boost in the oversaturated online marketplace. 

There are several options when it comes to designing a custom calculator for your page. You can include a price quote calculator that allows visitors to predict how much your services will cost for their intended purposes. 

A shipping calculator allows visitors to understand the total cost of ordering your product, including the likely cost of shipping to their home location, whether that be a specific city, state, or country. This increases the transparency and visibility of your pricing system, allowing customers to make more empowered consumer choices and boosting the trustworthiness of your brand values.

If your company sells items with high price tags that will only increase in value, such as luxury cars, high-end jewelry, or top-shelf home electronics products, then you will want to include an insurance calculator on your landing page. This provides customers with an easy way of calculating the ideal type of insurance to protect their high-end purchases, and how much that will cost. Insurance is usually provided at an additional cost for any purchases with a high risk of being stolen, damaged, or lost during the shipping process. 

3. Custom Quizzes 

Custom quizzes are a fun tool for scoring leads. A quiz you provide on your landing page can be educational, helpful, instructional, and entertaining. 

Since users are offering personal input as they answer each question, you are also gaining valuable insight into the specific demographics who visit your site. This provides your company with important data about your target demographics and their preferences and allows you to tailor the responses of your site to better suit your customer’s needs. This kind of data is also immensely valuable to determine the worthiness of leads so you can decide which leads are the most likely to become customers. 

Here is an example of a quiz used for lead generation and brand engagement:

If you have an online skincare brand, for example, a custom quiz can allow visitors to enter specific information about their skin type, skin tone, age, location, and potential problems they would like to address. The results of the quiz can offer targeted retail information, displaying the products that best match the site visitor’s quiz results. Since they have just undergone a personalized boutique shopping experience, customers are more likely to purchase these products that are tailored to their unique needs. 

4. Surveys 

Customers like to know that their opinion is valued. If they have a dissatisfaction to voice, customers want the opportunity to voice it, and to feel that they are truly being listened to. Surveys are a great way to boost conversions, providing visitors to your site with a place to participate and share their thoughts. Offering a carefully targeted survey shows customers that you value their input. 

Make sure to include an automated response that thanks the site visitor for participating in your survey, so that they feel validated by the action. Then, respond to any customer feedback directly wherever possible. When you listen to customer’s inputs and inquiries, you can make your business better, and show customers that they can be actively involved in improving your business. 

Businesses can look for CRM (customer relationship management) software that comes with crucial features such as AI-powered automation and app integration, allowing you to easily include customer response dialogues into your CRM software tasks. Write a personal follow-up to share how you have implemented changes in your organization in response to their survey answers, and be sure to thank customers again for participating and sharing their helpful insights. 

Providing this type of engagement builds trust between a business and prospective customers, creating not only more frequent conversions but also more loyal repeat customers.

5. Personality Tests and Forms

As customers scroll through websites and social media feeds, they want to be entertained. One of the best ways to transform boring online forms into a fun, engaging interaction is to offer a responsive online personality quiz. Most people are fascinated and intrigued to learn more about themselves, so inviting potential customers to explore your site by getting to know their own story in a fun, new way is a great strategy for boosting site traffic. 

For example, you can embed this type of personality test into your website:

Personality tests should be colorful and engaging, including text, images, videos, and even animated GIFs. You should customize your personality test so that the color palette and font style perfectly match your brand identity. Make your personality test easily shareable, so individuals who take the test and enjoy the process can share their results with family and friends, and invite family and friends to take the test as well. 

6. Personalized Videos

Businesses can use personalized videos to clarify potentially complicated information for customers. For example, an insurance company can create an personalized video on their landing page that walks customers step by step through the insurance process, answering frequently asked questions and guiding customers to choose the policy that is right for their specific needs. 

Customers who have a million things going on in their lives will appreciate the relatability and visual interest provided by video content, so they can avoid the overwhelm that often comes with attempting to navigate long blocks of dry text on a confusing subject.

7. Live Product Trial

Your landing page can include an embedded, product trial, so site visitors can get an accurate sense of how to work with your product. If you are offering a new design software, for example, then your site visitors will be able to try out a free, limited version of your design software from an embedded window within your landing page. 

If they like what they have tried then they will feel motivated to purchase your software and get to know it better. Providing a free live product trial on your landing page is a great way to grab the attention of a customer, retain their interest for a longer site engagement, generate new leads, and boost your brand’s conversions. Industry insiders can recommend the free online trial to colleagues, which increases your reach toward relevant customers among your target demographics. 

8. Scroll-Triggered Animations

Incorporating scroll-triggered animations on your landing page can captivate visitors and enhance their engagement with your content. These animations activate as users scroll through the entire page, revealing content dynamically and maintaining interest.

This not only makes the page layout more engaging but also helps highlight key information and calls to action at the right moments. By using a free landing page builder that supports such animations, businesses can design an effective landing page without needing extensive technical resources.

This technique is especially effective for keeping the bounce rates low and persuading users to stay on the page longer, increasing the likelihood of conversion.

9. Optimized Landing Page

The sign-up process on a landing page is often the first element that a prospective customer will engage with, making its design crucial for capturing leads. An optimized sign-up process should be simple yet engaging, requesting only essential information to reduce user fatigue.

Consider using a landing page design that includes elements like drop-downs, toggles, and sliders to make the input process faster. Enhance the user experience by incorporating elements like real-time validation and inline hints.

By using a free landing page builder, you can easily implement these elements to create a more effective landing page that facilitates a seamless transition from visitor to lead. This approach not only improves the user experience but also speeds up the process, crucial for maintaining page speed and efficiency.

10. Leverage Best Landing Pages for Design Inspiration

When planning to build landing pages, it's beneficial to look at a classic example from some of the best landing pages available. This can provide valuable insights into what elements resonate with users and contribute to higher engagement and conversion rates.

By analyzing these examples, you can understand the design elements, content structure, and interaction flows that make these web pages effective. Incorporate proven strategies such as clear calls to action, minimalist design, and persuasive copy that have been demonstrated to work well in these landing page examples. Utilizing a free landing page builder, you can experiment with these elements to see which configurations best enhance your own landing page design.

Conclusion

Attractive elements on your landing page are key for inviting customers to engage more deeply with what your brand has to offer, be it products, services, lifestyle advice, software, or recommendations. Including personalized recommendations and services shows customers that you care about their individual needs and preferences. 

Your landing page should provide ample opportunities for customers to engage directly. The page can invite visitors into a conversation, providing space for them to share their stories and personality. By incorporating plenty of engaging components, including custom calculators, personalized onboarding processes, personality quizzes, reactive surveys, personalized video content, live product trials, and other custom content, you are giving visitors new, exciting ways to engage. 

The content on your landing page will help generate new leads, grow your site traffic, boost conversion rates, and lead to longer-term relationships with your customers. Content is a savvy way to make your page stand out from the competition, grab customers’ attention, and bring some fun and pizzazz that will delight visitors to your site.