How do you create a highly converting quiz to boost your e-commerce sales? This article walks you through an in-depth analysis of successful product recommendation quiz examples.
Discover the factors you should incorporate into your e-commerce product recommendation quiz. Also, find a guide on creating your product quiz using free online quiz makers. Scroll down for details.
What Is a Product Recommendation Quiz?
A product recommendation quiz is a set of interactive questions designed to gather information about an individual's preferences, needs, and characteristics. Through a specialized tool, such a quiz can generate personalized suggestions for products or services. The more personalized a customer's shopping experience becomes, the higher the likelihood of them making a purchase.
Here’s an example of such a quiz that you can embed into your landing pages:
It's a customizable template. Get it here.
The Advantages of Using a Product Recommendation Quiz
Increased Conversion Rates: Tailored recommendations address specific needs, persuading your target audience to purchase. It highlights the power of personalization in leveling up your ecommerce conversion rates to reduce cart abandonment.
Effective Customer Service: A product recommendation quiz can automatically serve your targets their most-suited product suggestion without having 24/7 staffing.
Reduced Returns: Since the quiz gets insights into customers' preferences, product recommendations are more likely to meet the customer's expectations. The product return rate will drop, positively affecting your business in terms of cost savings and profit increases.
Data Collection: The quiz's feedback is an opportunity to learn about customer preferences, behaviors, and trends. These insights should be centralized by a retail POS system for more effective ecommerce sales boosting and management.
11 Product Recommendation Quiz Examples
1. Hawthorne
Hawthorne is a premium men's personal care line catering to specific skin, hair, and body chemistries. The magic behind Hawthorne's algorithms, with over 97% accuracy in identifying the perfect products for each individual, lies in its study-backed research and data from hundreds of thousands of customers.
The quiz covers a spectrum of questions, including inquiries about a customer's shampooing frequency, workplace, leisure activities, and personality type, whether introverted or extroverted.
With on-point questions and multiple relevant choices, the Hawthorne quiz excels at determining customers' preferences and body characteristics, including skin type, hair type, and body odor.
Hawthorne can recommend a variety of products for a complete routine based on an individual's quiz feedback, thereby enhancing conversion rates.
2. Living Proof
Living Proof specializes in hair care products, offering inventive remedies to solve real-world hair problems. Understanding customers' pain points is a stepping stone to success in the ecommerce field, and Living Proof's quiz is a case in point, helping customers find their desired hair care products faster.
The inquiries focus on determining an individual's hair type, hair care habits, problems, and go-to looks. Once the customer chooses an option, the brand can determine their hair status, favorite style, and specific needs for suitable product recommendations.
Each question has a relevant picture in the background, which livens up the quiz more than using only text.
3. Bombas
Bombas provides socks and apparel known for their comfort and durability, achieved through years of research, testing, and constant innovation. While the brand's vast assortment of sock types is a strength, it can overwhelm customers who need to identify the right match for their needs and styles.
Therefore, Bombas offers a quiz for product recommendations, streamlining customers' journeys and helping them determine which socks suit them best.
4. Animal Biome
Animal Biome is a pioneering company, providing innovative solutions for pet products using microbiome science to enhance their lifespan and quality of life. The company offers personalized product recommendations and action plans for pet parents based on their pets' status. The quiz includes detailed questions about the pet's gender, age, weight, digestive health, and skin issues.
5. Jones Road Beauty
Jones Road Beauty is a beauty brand that harmonizes simplicity and effectiveness in its refined approach to makeup and skincare. Focused on empowering individuals to embrace their unique features, Jones Road Beauty has designed a quiz for its shade product lines to assist customers in finding their perfect match.
6. Gainful
Gainful focuses on providing personalized supplement products tailored to each individual's physiology, dietary restrictions, and fitness goals. On-staff registered dieticians are responsible for formulating every Gainful product to meet health standards and personalized requirements.
Every question in the Gainful quiz includes a small 'Why we ask this' section, allowing participants to understand the contribution of each factor to their fitness goals journey. This educational approach is especially beneficial in ecommerce, where providing knowledge to both novices and those with basic understanding can make a significant impact.
Gainful also inquires about how the customer heard about them, enabling an analysis of performance across various channels.
7. Hunter & Gather Foods
Hunter & Gather Foods is a brand that provides various healthy kitchen staples, condiments, and supplements free from refined sugar, grains, and inflammatory seed/veg oils.
The diversity in every individual's health goals and lifestyle necessitates a comprehensive quiz to offer tailored product recommendations. Questions in the Hunter & Gather Foods quiz cover the customer's dietary patterns, food preferences, and goals. Insightful questions with simple designs and lively illustrations make the selection process easy and engage the quiz participant's eyes. That's why the quiz, while quite long, remains exciting.
8. DEFINEME
If your products have associations with seasons or specific times of the year, you can take inspiration from DEFINEME and design a seasonal quiz to enhance the customer experience.
Their quiz prompts customers about their favorite winter activities, feelings towards the season, and scent preferences. The process is enhanced by beautiful designs, with every illustrated picture accompanying each choice.
Upon completion, the quiz provides personalized fragrance recommendations and suggests multiple kits for those who want to experience more than just one scent.
9. Modern Therapy
Modern Therapy illuminates the world of relaxation and self-care with its exceptional collection of candles. Each candle is meticulously curated to evoke calm and well-being, transforming any space into a haven of serenity.
The scent quiz plays a crucial role in personalizing product recommendations for Modern Therapy's customers. The quiz gathers feedback on attendees' personalities through elements such as horoscopes, dream homes, favorite leisure activities, and scent preferences.
10. Tom & Dicks
Tom & Dicks is an innovative bed set brand to offer its customers the best quality of sleep. The secret behind the brand's success is its remarkable insights into the target audience's preferences.
Tom & Dicks designs a sleep quiz to determine which type of sleeper an individual is so that it can recommend the matching bed set.
The questions are about sleeping habits, how the bed looks, whether or not you love ironing, how the bed feels, etc. The answers will cover every crucial aspect, such as bed design and materials for a bed set suggestion.
The customer will receive the recommended bed type along with an informative description and an explanation of why it suits them best in the quiz result.
11. Andie
Andie alleviates the journey of online swimsuit shopping through understanding of customers' struggles. The brand aims to design its swimsuit collection to cater to every fit preference and occasion.
Andie uses feedback and wear tests from thousands of women to build up the database and algorithm for the product recommendation quiz. Positioned at the top of the navigation menu, Andie's Fit Quiz consists of 12 questions, emphasizing the significance of precise body measurements, styles, and wearing occasions.
Here's How to Recommend a Product [Templates]
1. Identify Your Goals
Before diving into quiz creation, define what you want: gather customer insights or promote specific products.
Understanding your goals can illuminate the questions and structure of your quiz, encouraging customers to purchase your products. For instance, if your aim is to promote your latest facial cleansers, this can guide the questions asked in the quiz and influence the list of recommended products.
2. Get Insights into Your Target Audience
You can conduct market research by getting insights from Google Analytics, social media analytics, or a retail management app. This helps you understand your audience's preferences, behaviors, interests, and pain points in online shopping. Consequently, you can design a product recommendation quiz to deliver a superior customer shopping experience.
3. Come Up With The Right Quiz Questions
Determine the information you want to collect, such as individual characteristics directly related to your products, problems your products can solve, preferences, and needs.
Decide on how to ask questions, ensuring they are clear, concise, and engaging with appropriate question-type choices. Diversify your question formats, incorporating multiple-choice questions, quizzes with images, or dropdown selections.
4. Offer Recommended Products in the Result
You don’t have to run math equations to calculate all possibilities for your quiz results. Free ecommerce quiz makers can handle this hard work with high accuracy. Many quiz-making tools are available in the market, yet the involve.me quiz maker stands out for its diverse free product recommendation quiz templates.
Create A Product Recommendation Quiz
Start with a customizable template
The tool's features can activate your audience, launch a lead generation funnel, and streamline your sales process without costing you a cent. Using such a tool enables you to map recommended products to each set of answers. You can get more specific about the outcomes through the tool's calculations by assigning additional points to decisive questions and negative points to secondary ones.
5. Embed the Quiz into Your Site
When using a free online quiz maker like involve.me, you can integrate your quiz into Google Analytics, Facebook Pixel, or Google Tag Manager in the settings. Once you complete all the setups, you can embed your quiz into your website like in the example above.
Final Words
Get started on your product recommendation quiz effortlessly using free online quiz makers like involve.me. With involve.me, you can easily customize your design and choose different question types from a variety of templates. If you require additional guidance to create an effective and impressive product quiz, feel free to reach out to involve.me. Our experts are here to provide prompt support and help your brand shine.
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