11 Sales-Boosting Product Quiz Examples for Ecommerce

How do you create a highly converting quiz to boost your e-commerce sales? This article walks you through an in-depth analysis of successful product recommendation quiz examples. 

Discover the factors you should incorporate into your e-commerce product recommendation quiz. Also, find a guide on creating your product quiz using free online quiz makers. Scroll down for details. 

What Is a Product Recommendation Quiz?

A product recommendation quiz is a set of interactive questions designed to gather information about an individual's preferences, needs, and characteristics. Through a specialized tool, such a quiz can generate personalized suggestions for products or services. In a randomized field experiment at a US apparel retailer, shoppers who saw product recommendations were more likely to buy.

Here’s an example of such a quiz that you can embed into your landing pages: 

It's a customizable template. Get the hair product finder template.

The Advantages of Using a Product Recommendation Quiz

• Increased Conversion Rates: Tailored recommendations address specific needs, persuading your target audience to purchase. It highlights the power of personalization in leveling up your ecommerce conversion rates to reduce cart abandonment.   

• Effective Customer Service: A product recommendation quiz automatically serves your targets their most-suited product suggestion without having 24/7 staffing. Fast answers pay off: in a 2023 field experiment on a large online retail platform, shoppers whose pre-sale question got an instant AI chatbot reply converted 21.7% more often than shoppers who were only told that support was unavailable (a working paper, not yet peer reviewed).

• Reduced Returns: Since the quiz gets insights into customers' preferences, product recommendations are more likely to meet the customer's expectations. Fewer orders come back, which cuts costs and protects profit, and the stakes are high: NRF and Happy Returns estimated that 19.3% of online sales would be returned in 2025. 

• Data Collection: The quiz's feedback is an opportunity to learn about customer preferences, behaviors, and trends. These insights should be centralized by a retail POS system for more effective ecommerce sales boosting and management. 

In our own account data, as of October 2026, the median ecommerce and retail account on involve.me turned 23% of its funnel views into submissions.

11 Product Recommendation Quiz Examples

1. Clare

Clare sells designer wall paint and painting supplies online. Choosing a paint color from a screen is hard, so its Color Genius quiz introduces itself as your personal interior designer and walks you through the decision like a chat.

The quiz asks eight short questions: which room you’re painting, how big it is, how much natural light it gets and from which direction, whether a color already dominates the room, three words for the vibe you want, how adventurous you are with color, and your decor style.

Every answer is one click on an icon, a color swatch or a word, and questions such as the direction of the light are the ones an interior designer would ask, so the result reads like expert advice rather than a guess.

Before the result, the quiz offers an optional email sign-up for more color advice. The result then names one top color for the room plus two alternatives, so shoppers leave with a shortlist of real paint colors instead of an open question.

2. Living Proof 

Living Proof specializes in hair care products, offering inventive remedies to solve real-world hair problems. Understanding customers' pain points is a stepping stone to success in the ecommerce field, and Living Proof's quiz is a case in point, helping customers find their desired hair care products faster.

The inquiries focus on determining an individual's hair type, hair care habits, problems, and go-to looks. Once the customer chooses an option, the brand can determine their hair status, favorite style, and specific needs for suitable product recommendations. 

Each question has a relevant picture in the background, which livens up the quiz more than using only text. 

3. Bombas 

Bombas provides socks and apparel known for their comfort and durability, achieved through years of research, testing, and constant innovation. While the brand's vast assortment of sock types is a strength, it can overwhelm customers who need to identify the right match for their needs and styles. 

Therefore, Bombas offers a quiz for product recommendations, streamlining customers' journeys and helping them determine which socks suit them best.

4. Animal Biome 

Animal Biome is a pioneering company, providing innovative solutions for pet products using microbiome science to enhance their lifespan and quality of life. The company offers personalized product recommendations and action plans for pet parents based on their pets' status. The quiz includes detailed questions about the pet's gender, age, weight, digestive health, and skin issues.

5. Jones Road Beauty 

Jones Road Beauty is a beauty brand that harmonizes simplicity and effectiveness in its refined approach to makeup and skincare. Focused on empowering individuals to embrace their unique features, Jones Road Beauty has designed a quiz for its shade product lines to assist customers in finding their perfect match. 

6. Gainful

Gainful focuses on providing personalized supplement products tailored to each individual's physiology, dietary restrictions, and fitness goals. On-staff registered dieticians are responsible for formulating every Gainful product to meet health standards and personalized requirements. 

Every question in the Gainful quiz includes a small 'Why we ask this' section, allowing participants to understand the contribution of each factor to their fitness goals journey. This educational approach is especially beneficial in ecommerce, where providing knowledge to both novices and those with basic understanding can make a significant impact. 

Gainful also inquires about how the customer heard about them, enabling an analysis of performance across various channels.

7. Trade Coffee

Trade Coffee is a coffee subscription that pairs each new subscriber with three coffees from three different US roasters. The quiz is the front door to the whole business: your answers decide which coffees arrive in your trial, one bag at a time.

The quiz starts with how you brew, everyday coffee or espresso, and then your equipment, from a coffee maker to a French press or cold brew. It goes on to regular or decaf, how you take your coffee, whole bean or ground, your go-to roast and the flavors you like, and ends by asking how much variety you want. A “Why we ask” link explains how an answer changes the picks: if you drink your coffee with milk and sugar, for example, it leans toward richer, more robust coffees.

The result page sums up your answers in one sentence, shows three matching coffees, each with a “Why it’s your match” note and a Swap button, and keeps a link to change your answers right next to the trial checkout. Shoppers see why each coffee was picked, which makes the recommendation easy to trust.

8. DefineMe

If your products have associations with seasons or specific times of the year, you can take inspiration from DefineMe and design a seasonal quiz to enhance the customer experience. 

The screenshot above shows the brand’s earlier winter quiz. Today DefineMe runs a Fall Fragrance Finder next to its main scent quiz, with five questions: your favorite fall activity, the drink you’re sipping this fall, the scent pairing you like best (from pistachio and vanilla bean to blackberry jam and bourbon), your go-to fall outfit and your ideal fall getaway. Every answer comes with a photo, which keeps the quiz quick and firmly in the season.

Before it reveals the matching DefineMe perfume, the quiz asks for an email address, so every shopper who finishes it can be followed up with the scent they matched.

9. Modern Therapy 

Modern Therapy illuminates the world of relaxation and self-care with its exceptional collection of candles. Each candle is meticulously curated to evoke calm and well-being, transforming any space into a haven of serenity.  

The scent quiz plays a crucial role in personalizing product recommendations for Modern Therapy's customers. The quiz gathers feedback on attendees' personalities through elements such as horoscopes, dream homes, favorite leisure activities, and scent preferences. 

10. Tom and Dick's

Tom and Dick's is an innovative bed set brand that offers its customers the best quality of sleep. The secret behind the brand's success is its remarkable insights into the target audience's preferences. 

Tom and Dick's designs a sleep quiz to determine which type of sleeper an individual is so that it can recommend the matching bed set. 

The questions are about sleeping habits, how the bed looks, whether or not you love ironing, how the bed feels, etc. The answers will cover every crucial aspect, such as bed design and materials for a bed set suggestion. 

The customer will receive the recommended bed type along with an informative description and an explanation of why it suits them best in the quiz result.

11. Andie

Andie alleviates the journey of online swimsuit shopping through understanding of customers' struggles. The brand aims to design its swimsuit collection to cater to every fit preference and occasion.

Andie uses feedback and wear tests from thousands of women to build up the database and algorithm for the product recommendation quiz. In the version shown above, Andie's Fit Quiz is positioned at the top of the navigation menu and consists of 12 questions, emphasizing the significance of precise body measurements, styles, and wearing occasions. Andie now calls it the Style Quiz and links it in the site menu as “Find Your Icon Quiz”. See more ecommerce quiz examples from other brands.

Other Ecommerce Quiz Ideas

Product recommendation quizzes sell, but they are not the only quiz an online store can run. These formats keep visitors on your site longer and still lead to your products:

• Personality quizzes: a fun result about the shopper's style or taste, such as “What's your fashion personality?”, followed by products that fit it.

• BuzzFeed style quizzes: light-hearted questions such as “What animal are you?” that people share with friends.

• Trivia and knowledge quizzes: questions about your niche, from 80s pop culture to coffee or skincare.

• Scored quizzes: a score against a benchmark, such as how introverted someone is, that people compare with friends.

End each one with a result page that recommends matching products, so a fun quiz still ends at your products.

Here's How to Recommend a Product (With Templates)

1. Identify Your Goals

Before diving into quiz creation, define what you want: gather customer insights or promote specific products. 

Understanding your goals can illuminate the questions and structure of your quiz, encouraging customers to purchase your products. For instance, if your aim is to promote your latest facial cleansers, this can guide the questions asked in the quiz and influence the list of recommended products.

2. Get Insights into Your Target Audience

You can conduct market research by getting insights from Google Analytics, social media analytics, or a retail management app. This helps you understand your audience's preferences, behaviors, interests, and pain points in online shopping. Consequently, you can design a product recommendation quiz to deliver a superior customer shopping experience.

3. Come Up With The Right Quiz Questions

Determine the information you want to collect, such as individual characteristics directly related to your products, problems your products can solve, preferences, and needs. 

Decide on how to ask questions, ensuring they are clear, concise, and engaging with appropriate question-type choices. Diversify your question formats, incorporating multiple-choice questions, image questions, or dropdown selections.

4. Offer Recommended Products in the Result

You don’t have to run math equations to calculate all possibilities for your quiz results. Free ecommerce quiz makers can handle this hard work with high accuracy. Many quiz tools exist, yet involve.me, the AI quiz funnel builder with a built-in CRM and email automation, stands out with diverse product recommendation quiz templates and automatic follow-up after each submission.

The tool's features activate your audience, launch a lead generation funnel, and streamline your sales process, starting on the Free plan. In involve.me, choose the Answer-based Outcomes funnel type, the one built for product recommendations, create one outcome page per product you recommend and map each answer to the outcome it points to. The shopper sees the outcome with the most points. To fine-tune it, turn on “Individual Score & Calculation” in a question’s options and give decisive answers more points, or zero or negative points to answers that should count less.

5. Embed the Quiz into Your Site

When using a free online quiz maker like involve.me, connect your quiz to Google Analytics, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag or TikTok Pixel under “Tracking & Scripts” in the “Settings” tab (some are not on every plan). Once everything is set up, publish the quiz, copy the embed code from the “Share” tab and place it on your website like in the example above, or show the quiz as a pop-up on your product pages.

6. Follow Up Every Result With an Email Automation Workflow

If your quiz asks for an email address before the result, every shopper who finishes it leaves you a contact and a product match. Turn that into sales with an automation workflow (not on every plan): in your quiz’s “Settings” tab, click “Create email sequence”, and Email Automation opens with the quiz already set as the trigger funnel. Set the trigger to “Completed Submission” and add these steps:

• Send Email goes first, directly on the trigger, with the shopper’s recommended product. Type “@” to add their name, answers or outcome.

• Wait Time gives them a day or two before the next message.

• Conditional Logic splits the workflow by outcome, so each product match gets its own follow-up emails, such as how-to tips, a matching add-on or a reminder to order.

To skip the manual setup, open Email Automation in the main menu, click “Create workflow” and choose “Create with AI”: describe the sequence, and the steps, emails, wait times and branches come back ready to edit.

Final Words

Get started on your product recommendation quiz with involve.me, the AI quiz funnel builder with a built-in CRM and email automation. Customize the design, choose question types from a variety of templates, and automatically follow up with shoppers based on their results.
If you require additional guidance to create an effective and impressive product quiz, feel free to reach out to involve.me. Our experts are here to provide prompt support and help your brand shine.

Describe the quiz you need in the box below, for example “A product recommendation quiz for a skincare shop that matches each visitor to a cleanser, a serum and a moisturizer based on skin type and concerns”, then add your website URL on the next screen.