Energy Tariff Calculator Template Template

Match customers to the right gas or electricity plan by usage and capture qualified leads ready to switch providers.

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Template Content

Lead generation
Engagement
Embeddable

Features Used

Template Overview

This energy tariff calculator template gives energy providers and utility companies a two-step funnel that estimates a visitor's annual consumption from a single sizing input, returns a Binding and a Non-binding plan with calculated rates side by side, and captures contact details for the sales team to follow up on. It replaces generic contact forms and static tariff tables with an interactive tool that guides visitors to a personalized plan in under thirty seconds.

Ask visitors one sizing question to capture the dimension your pricing model needs: property area, household size, annual kWh, number of bedrooms, or any variable your formula depends on. Run the answer through the Formula Builder with unit rate per kWh, standing charge per day, regional modifier, and time-of-use bands applied as needed. After a short loading transition, the template returns two parallel result variants: a Binding plan with a fixed-contract price and a Non-binding plan with a flexible rate. Each result page displays the calculated tariff, followed by a contact form and a sign-up call to action.

Because it runs on involve.me's no-code builder, you can extend the single-question intake into a multi-step flow (tariff zone, household size, heating type, time-of-use preference), plug your real pricing tables into the Formula Builder with VLOOKUP and conditional logic, edit every piece of on-screen copy to run a separate German, French, Spanish, Italian, Dutch, or Polish version of the funnel per market, and embed it on your provider website as a landing page, pop-up, or inline widget. Teams use it for new-customer acquisition campaigns, tariff comparison widgets on homepage banners, and lead qualification for utility account managers.

Key Features

Configurable Single-Input Intake - Ask visitors one sizing question to estimate consumption without asking them to dig out a recent bill. Choose the input type (slider, dropdown, number field), the sizing dimension (property area, household size, annual kWh, number of bedrooms), the unit, and the range in the editor. Extend into a multi-step intake when you need more variables for a precise quote.
Binding and Non-Binding Tariff Results - Two result pages show a Binding fixed-contract plan and a Non-binding flexible plan, both priced automatically from the same input using the Formula Builder. This mirrors how most EU energy markets present tariffs to new customers and lets visitors pick the commitment level that fits their situation before booking the sales call.
Formula Builder with VLOOKUP and Conditional Logic - Plug your real pricing into the no-code Formula Builder: unit rate, standing charge, time-of-use bands, regional modifiers, early-termination fees. VLOOKUP rules map consumption brackets to tariff tiers, and nested conditionals handle promo periods, loyalty discounts, and switcher incentives without a developer.
Built-In Lead Capture on Every Result Page - Each tariff result ends with a contact form (name, email, phone, address, meter number) and a Sign Up Today button. Hidden Fields capture UTM parameters and referrer so sales can see which campaign produced the lead, and OTP Verification blocks disposable emails and fake phone numbers.
Embed as a Page, Pop-Up, or Inline Widget - Publish the calculator as a standalone landing page on your custom domain with SSL, embed it inline anywhere on your corporate site with a div wrapper and script tag, or trigger it as a pop-up on pricing and tariff-comparison pages. Mobile-first layout works on phone, tablet, and desktop from one build.

Benefits

Cuts Friction From Tariff Selection: Most utility websites ask new customers to read a long tariff-comparison table or call sales. A one-input calculator returns a personalized plan in under thirty seconds, which is the difference between a visitor who bounces and a visitor who fills out the contact form. Low-input funnels consistently out-convert static rate tables on provider sites.
Captures Leads Who Are Ready To Switch: Only people seriously considering a new energy plan bother to calculate one. That means every completed submission is a high-intent lead, not a newsletter sign-up or a content download, and the calculated tariff on the result page already serves as a soft commitment to a specific plan before the sales call begins.
Separates Binding From Non-Binding Intent: Visitors who pick the binding fixed-contract result are a different lead type than those who pick non-binding. Different price sensitivity, different sales motion, often a different acquisition cost. Because the template captures which variant the visitor engaged with, account managers can route each lead to the right pipeline instead of treating every inbound the same way.
Updates Pricing Without a Developer: When regulators adjust the price cap, when a promotional period ends, or when you launch a new green-energy tariff, a marketer updates the numbers in the Formula Builder and the calculator reflects the change everywhere it is embedded. No engineering ticket, no website redeploy, no outdated numbers on your homepage for two weeks.
Feeds Qualified Leads Into Your CRM and Billing System: Each submission (name, email, phone, address, meter number, chosen tariff variant, calculated price) pushes into HubSpot, Salesforce, Pipedrive, or your utility CRM through the Connect tab. Workflow Automation then sends the welcome email, creates the account in billing, and pings the account manager on Slack the moment a lead is captured.

How It Works

Customize
Open the template in the drag-and-drop editor and replace the default sizing input with your preferred dimension (square meters, square feet, kWh, number of bedrooms, household size) and range. Update the background image, logo, brand colors, fonts, and the copy on the question, the loading screen, and the two tariff result pages to match your corporate identity.
Configure
In the Settings tab, turn on OTP Verification on the contact form to block disposable emails, enable reCAPTCHA or Cloudflare Turnstile, and define a data retention period per your regulator and GDPR requirements. Use Hidden Fields to capture UTM parameters and referrer, and use Conditional Logic to show or hide the binding or non-binding result based on the visitor's region or plan eligibility.
Connect
In the Connect tab, map every field (name, email, phone, postal code, meter number, calculated tariff, and the binding-vs-non-binding variant) to your CRM, ESP, billing system, or data warehouse. Native integrations include HubSpot, Salesforce, Pipedrive, ActiveCampaign, Mailchimp, Klaviyo, Google Sheets, Slack, and Microsoft Teams, with Zapier and Webhooks for everything else.
Share
Publish the calculator as a standalone landing page on your custom domain with SSL, embed it inline on your pricing and tariff-comparison pages with a div wrapper and script tag, or trigger it as a pop-up when a visitor has spent a set time on your homepage. A single funnel URL handles every channel regardless of where the link came from.
Analyze
View every submission in the Responses tab with filtering, sorting, and XLS or CSV export. AI-Powered Analytics surface completion rate by property-size band, the binding-vs-non-binding split, and drop-off per page, so you can tune the slider range, the calculator formula, and the result-page copy using real data instead of guesses.

FAQs

: An energy tariff calculator is an interactive tool that estimates what a household or business will pay on a specific gas or electricity plan based on consumption and usage patterns. Utility providers embed them on their websites to help visitors compare tariffs, capture qualified leads, and replace static pricing tables with a personalized quote experience.
: Yes. The template is available on all involve.me plans, including the free plan (3 live funnels, 50 submissions or 500 visits per month, no credit card required). Paid plans start at $29 per month on annual billing and add more funnels, higher submission limits, removal of involve.me branding on Pro and above, and advanced features like A/B testing, SSO, and Webhooks.
: The template converts a sizing input (property area, household size, annual kWh, number of bedrooms, or any variable your formula uses) into an estimated annual kWh consumption figure, runs it through your tariff logic, and returns two parallel results: a Binding fixed-contract plan and a Non-binding flexible plan, each with a calculated rate. You configure the input, the conversion formula, and the pricing logic to match your own tariff model.
: Yes. The Formula Builder is no-code and supports VLOOKUP, nested conditionals, and multi-variable formulas. Map consumption brackets to tariff tiers, layer in a standing charge, apply regional modifiers, add time-of-use bands for day and night rates, and handle promo discounts with a conditional rule. Updates take effect immediately everywhere the calculator is embedded.
: Yes. All five tariff types share the same core inputs (unit rate per kWh plus daily standing charge), and the Formula Builder handles the differences with Logic Jumps and conditional rules. Fixed tariffs use a locked unit rate and standing charge for the contract term. Variable tariffs use the same structure but you update the numbers when the cap changes. Economy 7 splits the day into peak and off-peak bands at different unit rates. Time-of-use tariffs for smart meters and EV owners use a schedule of bands across the 24-hour cycle. Prepayment tariffs run on the same unit rate plus standing charge logic, typically with a narrower product range. Route visitors to the right formula with a meter-type question earlier in the funnel.
: Every time Ofgem publishes new unit rates and standing charges, a marketer edits the numbers in the Formula Builder and the calculator reflects the change everywhere it is embedded: landing page, inline widget, pop-up. No engineering ticket, no site redeploy, no outdated rates left on your homepage for two weeks. If you operate across multiple Ofgem regions (North West, London, Southern, Northern Scotland, etc.), store the regional rates in a VLOOKUP table keyed by postcode prefix so the formula picks the right rate automatically once the visitor enters their postcode.
: Yes. Add any combination of multiple-choice, dropdown, slider, number input, rating, or free-text questions and chain them with Logic Jumps. Common additions include tariff zone or postcode, household size, heating type (gas, electric, heat pump), EV ownership, and time-of-use preference. Answers feed directly into the Formula Builder.
: The template ships with two result variants because most European energy markets offer both commitment levels to new customers. The Binding result represents a fixed-contract plan (locked rate for a set term, usually cheaper per kWh with an early-termination fee), and the Non-binding result represents a flexible plan (variable rate, no commitment, priced at a premium). You can keep both, replace either with your own plan types, or add a third outcome page for green or dual-fuel tariffs.
: Yes, with one funnel per language. involve.me does not currently auto-translate a single funnel. What you do instead: duplicate the template, set the Default Language in funnel Settings (this handles contact form labels and error messages across 34+ languages including German, French, Spanish, Italian, Dutch, Polish, and Portuguese), and manually edit the question text, button copy, loading screen message, result headlines, and disclaimer in the language you need. Then publish each localized copy on its own domain or subdomain.
: Yes. involve.me includes 55+ native integrations plus Zapier and Webhooks. Typical destinations for energy lead capture are HubSpot, Salesforce, Pipedrive, ActiveCampaign, Mailchimp, and Klaviyo for marketing and sales, plus Google Sheets, Airtable, Slack, and Microsoft Teams for ops. For provider-specific billing systems (SAP IS-U, Oracle Utilities, custom utility CRMs), use Webhooks to push the submission payload into your API.
: Three options. Publish it as a standalone landing page on a custom domain (SSL included and white-label on Pro and above). Embed it inline anywhere on your corporate site with a div wrapper and a script tag. Or trigger it as a pop-up with custom conditions such as time on page, exit intent, or scroll depth. All three run from the same funnel, so edits propagate everywhere automatically.
: Yes. involve.me is SOC 2 Type I certified and GDPR-compliant. You can set a custom data retention period per funnel, restrict access by domain, block disposable email addresses with OTP Verification, and require SSO and SAML2 on Enterprise plans. CAPTCHA is available on every public-facing version, and a Data Processing Agreement is available for business customers.
: Yes. Workflow Automation triggers an email the moment a visitor submits the contact form, with branching logic that sends different versions based on the tariff variant they engaged with (Binding vs Non-binding), their estimated consumption band, or their region. Each email can include the calculated tariff, the contract terms, a link to complete onboarding, and a calendar link to book a call with an account manager.
: Yes. The template is mobile-first and responsive by default. The property-size slider, the three-second loading transition, the two result pages, and the contact form all scale correctly on phones and tablets, so visitors can get a tariff quote from their couch without switching to a laptop.

How it works

01 Customize

Edit every part of the content, add questions & answers, as well as your own logic to make the template fit your use case. Change the design settings and add images, colors and fonts to adjust the look & feel to your corporate identity.

02 Configure

Control user access and define domains, set up personal data validation rules, integrate tracking and create custom follow-up emails to participants. involve.me gives you a powerful toolbox of project settings.

03 Connect

Connect this template over 2000 of your favorite apps, from CRMs and ESPs to marketing automation tools and payment processors. Flexibly map all the data collected with involve.me to your other apps and automate processes.

04 Share

Publish this template as a landing page with its custom URL or embed it within the content on your own website or app. You can also integrate the template as a pop-up with custom triggers or send an email to invite users to participate.

05 Analyze

Our powerful analytics let you drill down the responses and crunch all submission data. View KPI summary & individual responses, analyze the funnel at every step and create custom XLS and CSV data exports for further insights.

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