Template Overview

A VSL funnel is built around one job: hold a viewer's attention through a long-form video sales pitch, then convert the people who finish watching into leads or paying customers. This template gives you the full structure to do that in a single, branded funnel. It hosts the video at the top, layers in social proof, problem agitation, solution framing, benefit stacks, testimonials, a process explanation, and FAQs underneath, then routes the viewer into a contact form and a payment step at the end.

Use it to launch a digital course, a coaching offer, a workshop, an info product, or any high-ticket service that benefits from a video pitch before the buying decision. The template handles every section a VSL needs - hero with embedded video, stats row, "sounds familiar" pain block, "introducing" reveal, benefit cards, testimonial carousel, industry trust badges, three-step process, FAQ accordion, and final CTA - and lets you drop in your own Wistia, Vimeo, or YouTube embed in one field.

Because involve.me handles the lead form and the payment step inside the same funnel, you avoid the usual stack of landing page builder + email tool + checkout. The contact form drops captured emails into your CRM or email automation tool through 55+ native integrations, Zapier, or webhooks. The payment step accepts cards, PayPal, and SEPA through Stripe or Mollie, so a viewer who finishes the video and clicks "Get instant access" can pay on the next screen without leaving your funnel.

Key Features

Embedded video host above the fold - drop in a Wistia, YouTube, or Vimeo URL and the video player renders full-width with controls, autoplay toggle, and aspect ratio settings.
Long-form sales sections in one funnel - hero, stats, problem agitation, solution reveal, benefit cards, testimonials, industry trust row, three-step process, and FAQ accordion are pre-arranged and reorderable.
Built-in lead form on the second step - capture name, email, and any custom fields you add, with consent checkboxes for newsletter signup and data processing terms.
Native payment collection on the third step - charge a fixed price in any currency, accept cards, PayPal, SEPA Direct Debit, EPS, and iDEAL through Stripe or Mollie, no checkout redirect needed.
Conditional logic and personalization - hide or show components based on form answers, and pull lead data into later steps using merge tags like {{firstName}}.

Benefits

Self-host the entire video sales funnel without stitching together a landing page builder, an email tool, and a separate checkout, so you ship faster and pay for one tool instead of three.
Capture every visitor's email before the payment step, so the people who watch the video but do not buy still flow into your email sequences for follow-up offers.
Skip the checkout-redirect drop-off that kills VSL conversion - the payment step renders inside the same funnel, on the same domain, in the same visual style.
Run the same funnel for different offers by duplicating it and swapping the video URL, headline, and price, instead of rebuilding the entire page in a separate tool each time.
Track exactly where viewers drop off - which step lost them, which video they watched, which CTA they clicked - through the built-in analytics dashboard, so you know what to test next.

Frequently Asked Questions

: A VSL landing page is a focused page built around a video sales letter, a long-form video pitch that walks a viewer through the problem, the solution, the offer, and the call to action. The page strips out distractions like navigation menus and competing CTAs so the viewer focuses on the video. After the video, the page typically includes social proof, FAQs, and a clear next step like a contact form or a payment button.
: A regular landing page leads with a headline and benefits, with copy doing most of the persuasion work. A VSL landing page leads with a video that does the selling, and uses the rest of the page to reinforce the video's message through social proof, comparisons, and FAQs. VSL pages tend to be longer, more focused on a single offer, and built for higher-ticket products where a viewer needs more convincing before they buy.
: The video component supports Wistia, YouTube, Vimeo, HTML5, and more. Paste the video URL or ID into the component settings and the player renders with the platform's native controls. Wistia is a common choice for VSL pages because it lets you capture email addresses at a chosen point in the video and pass them into the same funnel.
: The payment step is a dedicated component on the third page of the funnel. Connect a Stripe, PayPal, or Square account in the Connect tab, then set the price, the currency, and the payment methods you want to accept. When a viewer clicks the pay button, they enter card details on the same page, and the charge goes straight to your payment processor. No redirect to an external checkout.
: Stripe handles credit and debit cards, EPS (Austria), iDEAL (Netherlands), and SEPA Direct Debit. PayPal handles PayPal payments. Square handles cards. You toggle each method on or off in the payment component settings. The form supports any currency your payment processor handles.
: Yes. The contact form sits on step two, before the payment step on step three. Every viewer who submits the form is captured as a lead and pushed to your email tool or CRM, even if they never complete the payment. Use this to follow up on abandoned checkouts with email sequences, retargeting ads, or a personal outreach.
: You configure the post-payment flow in the funnel settings. Options include redirecting to a thank you URL (typically a course login page or download link), showing a custom thank you message inside the funnel, triggering an automated email with delivery instructions, or firing a webhook to your fulfillment tool. The buyer's contact and payment details are saved in the involve.me submissions log.
: Yes. involve.me has built-in A/B testing. Create a variant of the funnel, change one element (headline, video opener, price, CTA copy), and the platform splits traffic between the versions automatically. The analytics dashboard reports conversion rate, drop-off, and submission count per variant, so you can pick the winner without wiring up an external tool.
: The template ships with a dark gradient background and bold orange CTAs. Replace these in the Design tab: pick your brand colors for buttons, headlines, and accents, upload your logo to the header, and choose your font from Google Fonts or upload a custom font file. The changes apply to every page of the funnel.
: Yes. Every component in the template renders responsively. The video resizes to the screen width, the testimonials and stats restack into single columns on narrow viewports, and the payment form is touch-friendly. You can preview the mobile view inside the editor before publishing.
: Yes. The template is included on the free involve.me plan, which gives you two live funnels and up to 50 submissions or 500 visits per month. Some features are premium, though. To accept payment, lift the submission cap, or use the AI Agent for follow-up, upgrade to a paid plan starting at $19 per month on annual billing.