How to Use AI Images as Part of Your Content Strategy

Have you ever wished you could create a custom image out of thin air without a professional photographer or a huge marketing budget? The good news is that it’s possible, and our guide on using AI images will show you how.

In the age of AI-generated images, it’s easier than ever to use custom visual content as part of your marketing strategy without breaking the bank. 

Let’s explore how to use AI to create professional, engaging images and, most importantly, tailored to your target audience. 

How to Generate AI Images From Text

Visual content has been used in marketing for centuries with great success. After all, visual content has an impressive recall rate, with studies showing that people can recall 65% of visual content after three days versus 10% for written content, according to the website jeffbullas.

AI images upgrade your visual content strategy by allowing you to create custom images that suit your business, target audience, and objective. 

You can easily create AI-generated images from text using an AI image generator. Simply describe what you’d like to see in the picture, and the generator does the work for you, creating an image that perfectly matches your request for you to use in your next marketing campaign.  

Be Specific With AI Prompts to Generate Images

To get the best out of a free AI image generator, your prompts must be as specific as possible. 

Let’s say you want an image of a woman on the beach. Using the term ‘woman on the beach’ isn’t particularly specific and leaves multiple image options on the table. 

Instead, you want to use words that convey the type of image you want as well as the image’s content. You’ll better understand how you want the photos to look by establishing how to use AI images in your content. 

Consider things like the style of the image. Here are four questions to ask yourself to get a better prompt:

• Do you want the design to be intricate or minimalist? 

• What color palette should the AI generator use? 

• Do you want the image to be sharp and 4K, or 

• Would you prefer a softer look reminiscent of a painting? 

Before writing your prompt, consider these points. Once you’ve got a better idea of how you’d like your image to look, write a prompt with plenty of adjectives and be as specific as possible. 

Instead of the generic ‘woman on the beach’ prompt, we tried ‘4k intricate photo of a woman backwards on a tropical beach with a bright, warm color palette’, which is what the image generator came back with. 

As you can see, the AI image generator has created a stunning ultra-realistic picture that follows all the prompts and would make the perfect image for a travel company’s marketing campaign. 

How to Use AI-Generated Images for Results - 4 Simple Ideas

1. Include AI Images in Your Social Media Marketing Plan

No aspect of your content strategy is more visual than social media marketing. With platforms like Instagram or Facebook, the main appeal of a post is the image included, so choosing the right one is a must. 

Wondering how to use AI images in your social media strategy? You can simply replace the photos you would have used with AI alternatives for a more personalized approach that’s cost-free. 

2. Use AI-generated Images on Your Website

In the modern world, you’re battling more tabs than ever before to get noticed by your audience. Including eye-catching bright images on your website is one of the most effective ways of engaging your audience and stopping them from going elsewhere. 

Whether you include them on your landing page or your about us page, learning how to use AI images to keep people on your site longer is a must. 

3. Create a Consistent Brand Look

Want to know how to use AI images to create an instantly-identifiable brand identity? We’ve got you covered.

If there’s one thing that the world’s biggest corporations are known for, it’s strong branding. The best branding is simple, consistent, and instantly recognizable. 

By using AI images that share the same style, color palette, or vibe consistently across your marketing channels, you can show consumers who you are through a strong brand identity. 

4. Capture the Imagination

Marketing campaigns are all about imagination. 

We’ve all seen the clips of the cool city worker who has his life together getting into the latest slick sports car or the elegant solo traveler jetting from destination to destination with a trendy wardrobe of summer clothes. 

These marketing campaigns aim to make you believe you could be the person portrayed in the ad through the power of imagination, helped along by evocative images.

It couldn't be easier if you’re wondering how to use AI images to capture the imagination. Simply find an image that presents the end goal your target audience hopes to achieve with your product or service and use it in your marketing campaign. 

This image of a woman looking cool and carefree on holiday in a bright outfit (created using the prompt “A woman in a colorful hat and sunglasses sits in front of a colorful wall”) is an aspirational image that could inspire consumers to buy from a fashion brand or book their next trip. 

How to Use AI Images - The Final Word

Now that you understand how to create images using an AI generator and use AI images in your marketing campaign, you’re ready to level up your content strategy for good. 

Remember, there are no hard and fast rules on how to use AI to generate the best results. You can bulk up your social media accounts with high-quality imagery and create stunning backgrounds for your products.

Whether you’re creating a new business logo, icons for your website, or header graphics for your letterheads, AI can do it all.

And whatever your mission is, one thing is for sure.

There’s simply never been an easier way to create custom images whenever you want for whatever you want. And with these images being perfectly tailored to your audience and strategy, you’re guaranteed effective results.