Many B2B businesses struggle with lowering their customer acquisition costs, having a steady flow of highly qualified leads, and customer loyalty. The best way to tackle this is through B2B lead magnets.
Lead magnets – like quizzes, custom surveys, custom calculators, and downloadable ebooks offer immense free value to the customers. But once you've created these lead magnets, how do you promote them effectively on a tight budget?
Believe it or not, just 100 bucks can go a long way. This guide will show you eight savvy strategies to boost your B2B lead magnet's visibility without breaking the bank. Let’s see what they are!
What is a B2B Lead Magnet?
A B2B lead magnet is a valuable tool in the digital marketing toolkit. It's something irresistible offered for free - like an ebook, a webinar, or a custom calculator - used to gather contact details of potential business clients.
Think of it as a trade. You provide something useful, and in return, you get their email or phone number. This trade is the first step in building a relationship with potential customers.
A lead magnet is not just about giving something away for free. It must be something your target audience finds truly useful and relevant to their needs. Check our list of 8 ways to promote a B2B lead magnet with 100 bucks:
1. LinkedIn Posts
If you didn’t know this already—LinkedIn is a goldmine for B2B businesses. There are over 63M companies registered on LinkedIn, across 200 countries and regions worldwide.
Using LinkedIn posts to promote your B2B lead magnet is smart and budget-friendly. LinkedIn currently has a vast potential for organic growth, especially when you offer to add value through your posts.
You can either create a relevant post and talk about your lead magnet at the end of the post. You can also maybe add a link to the lead magnet in the comments section.
Now comes the interesting part—invest your $100 in boosting this post. This approach extends your reach beyond your current network, targeting professionals interested in your industry.
It may cost you more than $100 to attain your desired results. But $100 is a start. You can of course set a limit to 100 bucks, but maybe you will not get the same results.
2. LinkedIn Prospecting
Using LinkedIn prospecting messages or InMail can be a game-changer for promoting your B2B lead magnet. You can purchase LinkedIn’s Premium or Sales Navigator plan with your $100 budget.
You’ll get anywhere between 15 to 150 InMail credits based on your plan. With each InMail credit, you can send one personalized message to your prospect, promoting your lead magnet.
Craft your LinkedIn prospecting messages in such a way that's both personal and direct. For instance, mention a specific challenge their industry faces in understanding customer needs and how your survey addresses this.
This approach, combined with a targeted list of recipients, ensures your $100 is well spent, bringing quality leads directly into your sales funnel.
3. LinkedIn Groups
Jumping into LinkedIn groups can be a smart, cost-effective strategy to promote your B2B lead magnet. These groups are hubs where professionals discuss, network, and share resources within specific industries or interests.
Let's say your lead magnet is an eBook on innovative project management techniques. Start by joining LinkedIn groups where project managers and business leaders engage.
Once you're in, don't just drop your eBook link and leave. Engage with the group. Comment on posts, share insights, and become a valuable member. This builds credibility.
When you're ready, introduce your eBook in a way that feels natural and helpful. For instance, in a discussion about project management challenges, you can mention your eBook as a further resource.
When sharing your lead magnet offer in LinkedIn posts or groups, include a link to a download form dedicated to the offer. You can use involve.me to automatically send a free eBook to all your new leads.
This strategy, of course, is free of cost. You can still choose to use your $100 budget to, say, hire a virtual assistant who would engage in these groups on your behalf. Or you can hire designers to create stunning visuals to promote your lead magnets in these groups.
4. LinkedIn Events
Leveraging LinkedIn events offers another innovative way to push your B2B lead magnet without breaking the bank. Picture this: you've created a valuable whitepaper on market trends. Hosting a LinkedIn event centered on these trends can draw in the right crowd.
First, set up an event linked to a webinar or an online discussion. It's free to create these events on LinkedIn.
You can host either an audio event on LinkedIn, call guest speakers to speak on a topic, and also promote your lead magnet in it.
Or, you can also host LinkedIn Lives which could be a webinar where you share valuable content to your target audience and also subtly highlight your whitepaper as a feature resource for attendees.
You can use your $100 budget to boost the visibility of your event. While LinkedIn's direct event promotion options might exceed $100, you can still use targeted posts in relevant LinkedIn groups or on your profile to advertise your event.
After the event, allocate the remaining budget to follow up with the attendees through InMails. This could involve sending them a thank-you message, and a link to download the lead magnet.
5. Pinterest Ads
Pinterest ads might seem an unlikely choice for promoting B2B lead magnets, but it's a hidden gem. Get this—400M people use Pinterest every month to discover and make purchases. And 83% of weekly US Pinners have made a purchase based on Pins from brands.
In fact, Pinterest is one of the most underutilized platforms out there. The best part is that Pinterest ads are one of the most budget-friendly options out there.
It's especially powerful if your lead magnet is visually appealing, like infographics or design-rich eBooks. With just $100, you can dive into this underutilized space.
6. Viral TikTok Videos
TikTok's massive, engaged audience means your creative content can quickly catch fire, grabbing the attention of potential leads. You don't need a big budget, just big ideas!
Start by understanding what makes TikTok tick. This platform loves humor, originality, and a bit of quirkiness. Make a short, engaging video that highlights the main benefits of your lead magnet.
Next, boost your video with the $100 budget. Even a small amount can increase your reach significantly, especially if the content resonates with viewers.
Target your ad to professionals and businesses in your niche. And you’ll be surprised to see how well you are able to promote your B2B lead magnet on a $100 budget and a platform like TikTok.
7. Micro Influencers
Harnessing the power of micro influencers is a savvy, cost-effective way to promote your B2B lead magnet.
Micro-influencers, with their smaller but highly engaged audiences, can offer a big return on a modest $100 investment. They're seen as more authentic and trustworthy than bigger names, making their recommendations highly impactful.
How do you implement this strategy? First, start by identifying micro-influencers who align with your brand and target audience. Choosing the right platform is also crucial here. Next, you can use outbound emails h to reach out to these micro influencers.
Negotiate with them to share or talk about your lead magnet. Your $100 can go towards a couple of posts or a small campaign, depending on the influencer's rates and reach.
They might create a post, a story, or even a short video explaining your lead magnet's benefits, perhaps sharing a personal anecdote about how a similar tool or resource helped them.
8. Instagram With ChatGPT And Canva
Did you know that you can use ChatGPT and Canva Pro to bulk create social media posts? This innovative approach lets you create a flood of captivating posts, all while sticking to your $100 budget (Canva Pro costs around $15/month).
You can start by prompting ChatGPT (or any free LLM) to generate 30 quotes related to your niche. You can give some more context in the prompts about your business and target audience.
Next, you can paste the answers in a Google Sheet and export it as a CSV file. Once that is done, open Canva Pro and pick a template where you can paste these quotes. The template could be for Instagram posts, LinkedIn carousels, etc.
Next, use the app called Bulk Create, which you can find inside Canva to create social media posts for all the 30 quotes that you generated.
You can design various templates, input your ChatGPT-generated content, and voila – hundreds of posts are ready in minutes.
Conclusion
Some of the strategies to promote your lead magnet present in this list may cost you less than $20, while some may cost you $100. But the point is that promoting your B2B lead magnet doesn't require a big budget. Just $100 can go a long way.
From LinkedIn strategies to creative Instagram posts with ChatGPT and Canva, there are numerous cost-effective ways to catch your audience's attention.
Clever content, smart targeting, and a bit of creativity can make your $100 spend as effective as a much larger budget.
Author bio
Eduard Klein is an International Digital Growth Marketer, Blogger, and Entrepreneur with a global mindset. He is the founder of RocketGrowth and guides through the process of starting and growing a digital business, and riding the wave of digital technology and marketing without getting swept away. Lead
