Have you noticed how AI is creeping into everything lately? From Alexa ordering pizza to Teslas driving themselves, artificial intelligence is on a takeover mission!
And when it comes to marketing tools, AI is making its presence known big time.
As a B2B marketer in 2024, leveraging these ambitions can be game-changing.
I'm talking about simplifying our everyday tasks, gaining crystal-ball-worthy insights, writing flawless content...you get the drill.
But with new "smart" tools launching every nanosecond, how do you pick the best ones?!
Well, pour yourself some coffee and get comfortable because I'm breaking down the crème de la crème. We're talking:
Lead capture/landing page builders like involve.me that use AI to optimize forms and increase conversion rates
LinkedIn Sales Navigator's AI identifies your best leads, providing automated lead prospecting
Grammar checking in Grammarly spots errors in real-time as you write
Automated email outreach platforms like Instantly.ai can completely replace manual sequences
Surfer SEO generates optimized blog post topics tailored to your site
Think killer features, gorgeous interfaces, and actual time/sanity saved.
Let's discover which AI B2B marketing software to explore in 2024 and beyond!
Why AI B2B Marketing Software?
For today's busy B2B marketers, effective marketing automation is a must.
Here’s why…
In addition to those statistics, even the most robust platforms can't eliminate time-draining tasks and data overload.
This is where AI-powered software comes in clutch – intelligently automating tedious work so marketers can shift focus to high-level strategy.
The right AI tools don’t replace human jobs; they amplify human productivity and creativity.
They handle lower-level details at scale, freeing up mental bandwidth to drive meaningful results.
From streamlined workflows to data-backed recommendations, AI assures sound execution amidst the chaos.
AI is a trusted second set of hands for marketers and marketing teams looking to strengthen strategy while ensuring tactical boxes get checked.
Ready to augment your stack?
Here are my recommended AI software picks, making the biggest difference.
Lead Capture/Forms/Landing Page Software
Capturing and nurturing leads is essential for B2B marketing efforts. Yet, constantly optimizing forms and landing pages is easier said than done. Thankfully, AI-powered tools now step in to own this critical but cumbersome responsibility. Intuitive builders effortlessly make gorgeous, high-converting pages while analytics tools A/B test and provide data-backed recommendations. For amplifying lead gen impact without the manual heavy lifting, these AI assistants can’t be beaten.
TL;DR Top AI Lead Capture/Landing Page Software:
involve.me – AI-powered form builder for lead generation
Leadpages – Pre-made templates and dynamic content
Unbounce – A/B testing and lead gen analytics
Now, let's explore my top picks for lead capture and landing page tools leveraging artificial intelligence to turn form creation into a cinch while skyrocketing conversion performance.
Involve.me
Whether you're looking for beautiful landing pages, attractive forms, or a simplified way to boost your lead generation, involve.me is one of my top picks.
Their AI tool can create engaging quizzes, forms, and surveys.
I refer to this as the replacement tool for "Typeform" because it offers far more features with a cleaner and more professional look.
Additionally, involve.me allows for several integrations, including Hubspot, Pipedrive, Converkit, Slack, Google Sheets, and more.
You are missing out if you haven't tested out this AI lead generation tool yet.
Create your form with AI
Just paste your URL & click generate
Leadpages
Founded in 2012 by Clay Collins and Tracy Simmons, Leadpages has stood the test of time as a heavyweight in digital marketing.
What began as a simple landing page builder has evolved into an all-in-one marketing automation platform combining easy-to-customize templates with data-backed recommendations.
Having personal experience with this tool, I found this to be the budget-friendly version of "ClickFunnels."
While the user interface was intuitive and easy to navigate, I did, however, find the software a little laggy.
It seems they've corrected these bugs over the past few years and even added a few new features, including their AI capabilities.
Their AI identifies high-performing elements like headlines and CTAs and then suggests optimizations scientifically proven to boost conversions.
The perfect solution for any B2B marketing and sales team.
Unbounce
Founded in 2009 by savvy marketers on a mission to “rid the world of bad landing pages,” Unbounce has become a standby for creating high-converting pages that convert.
Originally a flexible drag-and-drop builder for landing pages, popups, and sticky bars, Unbounce now leverages artificial intelligence to help B2B marketers thrive.
Its smart builder intuitively optimizes page design and flow while its AI-powered conversion intelligence runs constant A/B tests to determine what resonates best with each audience.
For marketers struggling to convert fickle B2B buyers, Unbounce lends a guiding hand.
Pages practically optimize themselves!
Now, brands can craft pages that engage AND convert better than any human alone.
Customer Relationship Management
Managing complex B2B relationships takes finesse...and helps to source actionable insights.
While most CRMs compile data, few actually provide strategic direction. This is where AI-enabled platforms pull ahead, detecting micro-patterns that transform engagement. For relationship-focused B2B marketing tools that uncover insights while optimizing workflows, turn to these standouts.
TL;DR Top AI-Enhanced CRMs:
HubSpot – Surface insights from massive data sets through AI
Pipedrive – Activity capture and forecasting driven by machine learning
Salesforce – Leverages Einstein AI across sales and marketing functions
Hubspot
Founded by MIT grads Brian Halligan and Dharmesh Shah in 2006, HubSpot made its name pioneering inbound marketing growth strategies for businesses.
Eighteen years later, they’ve leveraged that analytics expertise to build an AI-enhanced CRM that stands to be one of the top B2B marketing automation tools available on the market.
While most platforms just compile customer data, HubSpot's machine learning algorithms process millions of touchpoints to uncover non-obvious insights and predictive recommendations.
This transforms relationship management from guesswork to strategic optimization.
For B2B marketers and sales teams, HubSpot guides smarter campaign and workflow decisions through artificial intelligence.
This is a powerhouse B2B marketing tool you would be mistaken not to add to your repository.
Pipedrive
Founded by early Skype team members in 2010, Pipedrive aimed to simplify customer relationship management for ambitious small teams.
More than a decade later, they’ve evolved into a full-service sales CRM incorporating machine learning, everything from activity capture to forecasting.
While most tools just log interactions, this customer relationship management tool offers AI that recognizes in-depth context, from deal value sentiment to pipeline health over time.
This provides actionable insights to optimize marketing campaigns and sales workflows in a way no manual insights could.
For B2B marketers wanting a behind-the-scenes co-pilot to guide more successful outreach, Pipedrive is a good tool to have in the toolbox.
Just be weary; I speak from personal experience when I say there is definitely a learning curve to using this tool.
I recommend watching tutorials and attending their free webinars.
Salesforce
Launched in 1999 by former Oracle executive Marc Benioff, Salesforce began simply as a cloud-based CRM for sales teams.
But over the past two decades, it has grown into one of the most robust B2B platforms, spanning marketing, service, commerce, and more.
Integral to Salesforce’s evolution is Einstein, its artificial intelligence capabilities infused across products.
Einstein catches insights teams would miss, predicts future outcomes, and automatically optimizes workflows.
This tool helps amplify sales and marketing performance in ways not possible through manual analysis alone.
For teams seeking an established CRM that also equips them for the future with AI, Salesforce leads the industry as one of the top tools for B2B marketers.
B2B Marketing Tools For Lead Generation
Generating quality leads is critical for B2B business success, yet breaking through today’s noise poses challenges.
This is where AI lead gen tools come through with flying colors. Blending automation with human-like engagement, these platforms nurture interest to drive real pipeline momentum. For B2B marketing tools that create highly targeted, multi-channel campaigns scaled through artificial intelligence, explore these favorites.
TL;DR Top AI Lead Gen Marketing Tools:
LinkedIn Sales Navigator – Surfaces qualified prospects through social
Apollo Sales Intelligence – Automates customized email/phone outreach
Kaspr.io – Coordinates multi-channel campaigns tailored to each buyer
Let’s dive into the crème de la crème of B2B marketing strategy tools leveraging AI to conquer lead generation in 2024.
LinkedIn Sales Navigator
If you can spare the cost, it's an excellent resource for finding the correct point of contact.
Whether you're looking to learn more about companies, research individuals, or go beyond what the free version of LinkedIn offers, Sales Navigator is an indispensable asset.
Getting valuable insight such as:
Company size
Company Revenue
Company Role
Leads at the seniority level
And, of course, the AI features the pro version offers. You can write an entire about me section with AI (it may need some tweaking, but I was pretty impressed with the first draft).
Apollo Sales Intelligence
Founded in 2015 by Tim Zheng, Apollo has quickly become a mainstay sales tool by leveraging AI to automate and optimize outbound campaigns.
While most outreach platforms blast messages out in mass quantity, Apollo takes a personalized approach tailored to each prospect. It analyzes historical customer data and interactions with group recipients by behaviors, interests, and roles.
From there, Apollo's algorithms generate customized messaging and continually A/B tests content across email and voice touchpoints.
This replicates human-level personalization at scale to drive more qualified conversations. Where sales teams struggle to manually craft resonant messaging, Apollo's AI capabilities predict what will connect best with each individual.
Consider Apollo, an always-optimizing assistant that conquers outreach tedium so sellers can focus purely on relationship building.
Kaspr.io
Founded in 2018 by veteran B2B marketers Allan Benguigui (CEO) and Omar Ghorbel (CTO), Kaspr has quickly become a game-changing marketing and sales orchestration platform.
Kaspr is a platform that helps consolidate customer data from across your tech stack and then uses artificial intelligence to coordinate personalized, omnichannel campaigns tailored for each account.
While most orchestration tools rely on rigid rules, Kaspr’s AI adds a human touch - analyzing past interactions and buyer cues to adapt messaging for deeper connections.
For B2B teams struggling to cut through the noise, Kaspr’s AI-powered coordination is set to be one of the best B2B assistants in 2024 and drives growth through frictionless automation and personalization.
Email Marketing Software
Email is still a key player in marketing domination and is an essential asset to any growing business.
For B2B companies to thrive in crowded inboxes, AI optimization is now a must. Software that tailors messaging predicts performance and refines campaigns based on data delivers unrivaled results. When it comes to driving email success in 2024, these are the leading picks you want to check out.
TL;DR Top AI Email Marketing Platforms:
Instantly. ai – AI-powered email creation and sequencing
Gmass - Hyper-personalization across segmented lists
Let's explore the key players leveraging artificial intelligence to master B2B email marketing in 2024 and beyond.
Instantly.ai
Instantly is a new player in the marketing arena, founded in 2021 by Raul Kaevand. Its reputation precedes it as a powerhouse in the email marketing scene.
Offering email warmups, a large B2B database, and, of course, your own personalized AI email writing assistant.
Instantly generates hyper-targeted emails speaking to EXACTLY where each recipient is in their journey. We're talking personalized subject lines, dynamic content, and perfectly timed follow-ups.
And the best part? It keeps testing and optimizing each message to drive real engagement.
Additionally, they offer access to various cold email templates, perfect for B2B customer acquisition.
For companies looking to scale their email outreach, Instantly provides a feature that allows users to utilize unlimited email accounts.
Instead of sending hundreds, you can send thousands of emails a day without hitting any caps.
Gmass
Founded in 2015 by Ajay Goel, Gmass was created ideally for the sole purpose of sending out mass email campaigns through Google's email platform, Gmail.
You see, the early email marketing days meant hours wasted blasting generic messages to the masses without any personalization or optimization.
Thankfully, today's AI email marketing tools eliminate this spray-and-pray approach.
Instead of vague batch messaging, tools like GMass allow you to tailor content to each email address.
Analyzing past engagement data and behavior, Gmass provides you with the proper data sets so you know where each contact is in their journey.
From there, its algorithms can optimize timing so your emails don't end up in the dreaded spam folder.
Gmass also allows you to have eight different follow-up sequences, which I've taken full advantage of.
The Reply Project (Gmass's new feature) leverages ChatGTP, allowing users to reply to emails 10 times faster.
Although it's a great all-around tool, its interface feels a bit "dated."
To Ajay Goel, I say this: feel free to give Gmass an update.
Search Engine Optimization AI Marketing Tools
SEO often feels vague and is constantly shifting. Thankfully, AI marketing tools now help simplify and optimize digital presence.
Leveraging data and predictive technology, these platforms guide everything including on-page optimization, local citation finding, keyword research, and content recommendations. To maximize search visibility in 2024, check out these AI-powered picks for simplifying organic growth. These are essential B2B marketing tools to use in 2024.
TL;DR Top SEO Marketing Tools with AI:
SurferSEO – AI-generated blogging ideas and long-form content
Semrush – In-depth site audits with actionable recommendations
Ahrefs – SEO metrics benchmarking and competitor analysis
Neuronwriter – Creates optimized articles tailored around target keywords
Let’s explore the key SEO software infusing artificial intelligence to conquer search marketing and unlock growth.
Surfer SEO
Well known as the go-to on-page optimization keyword tool, Surfer was founded in 2017 by Sławek Czajkowski, Lucjan, and Michał Suski. Originally designed as an in-house tool, it grew to be the popular software many SEOs use worldwide today.
Surfer offers AI credits, which allow you to create a completely SEO-optimized article in minutes.
Surfer provides keyword research tools, article auditing capabilities, an AI outline generator, various integrations, and, of course, the on-page content editor.
One feature I personally enjoy is the SEO audit feature.
Whether you're looking to boost your own website's pages or the SEO of a client, this is perfect for improving overall SEO.
SemRush
My favorite keyword research tool, SemRush, has been in the SEO marketing industry since 2008.
Founders Oleg Shchegolev and Dmitry Melnikov created this powerhouse with the intent of helping SEOs and IT professionals.
SemRush leverages AI to generate content for social media posts, websites, ads, and more.
Additionally, SemRush also offers features that include:
Competitor analysis
Rank Tracking
Website Audit
Content optimization
I felt it fell a little short on backlink analysis as Ahrefs outperformed it (why I prefer using both tools).
Ahrefs
Probably the most well-known SEO tool in the game, Ahrefs, was created in 2010 by Dmytro Gerasimenko.
This is the standard when it comes to SEO keyword software, providing essential data related to keywords, backlink profiles, and competitor research.
Ahrefs leverages the power of AI to assist in predicting site rankings and understanding keyword difficulty.
I personally use Ahrefs and prefer it as my "go-to tool" when doing backlink analysis, and I wouldn't use any other software.
However, when it comes to keyword research, while it performs reasonably well, I do find it to fall short of SemRush's capabilities.
At the end of the day, it comes down to preference, budget, and features.
Ahrefs will continue to stand as one of the top marketing tools you need to succeed with SEO.
Neuronwriter
Although it's not as popular as SurferSEO, this tool is powerful when it comes to optimizing your SEO content workflow.
From on-page optimization to AI writing, this is a tool you want to add to your arsenal.
I would call this the "SurferSEO" alternative for those on a budget.
It does almost everything SurferSEO does but at a fraction of the cost.
If you're looking for an affordable SEO lead generation tool that harnesses the power of AI, look no further.
Another one of AppSumo's powerful SEO B2B content marketing tools.
Content Marketing AI Tools
Creating standout content at scale strains even the best B2B marketing teams. Thankfully, AI-powered tools now streamline everything from writing to optimization. Whether perfecting copy or promoting via social media marketing, these platforms employ data and predictive technology so your content resonates loudly. For elevating performance while easing production burdens, explore these top content marketing AI assistants.
TL;DR Top Content Marketing AI Tools:
Grammarly – Error-proofs writing for greater clarity
Hemingway App – Simplifies copy complexity for readability
CoSchedule – Headline analyzer using AI to optimize engagement
Let’s dive into the key B2B marketing tools for 2024 that are infusing artificial intelligence into core content processes – writing, editing, and amplification – to drive results.
Grammarly
We all know the basics of spellcheck, but Grammarly takes error-proofing to a whole new level.
Founded in 2009 by Max Lytvyn and Alex Shevchenko, the platform leverages artificial intelligence to scan written content for misspellings, punctuation mistakes, and stylistic improvements.
Rather than simply fixing egregious typos, Grammarly offers real-time suggestions on clarifying fuzzy sentences, transitioning between ideas more cleanly, varying word choice for greater eloquence, and optimizing tone for the intended audience.
For busy B2B marketing teams juggling numerous deliverables, Grammarly lends an editor’s eye so every piece of content makes the best impact across channels.
The tool takes something tedious like grammar-checking off the plate so marketers can focus energy on crafting powerhouse messaging.
It is one of the most valuable assets you can use to help optimize your marketing efforts.
Hemmingway App
We’ve all labored over complex sentences that sound academic but turn off readers in the flick of a switch.
Created in 2013 by brothers Adam and Ben Long, the Hemingway App employs artificial intelligence to combat complicated copy for clarity.
Unlike grammar tools fixing mistakes, Hemingway analyzes sentence structure and vocabulary complexity on the Flesch reading ease scale.
It then provides simplified substitutions and tighter arrangements so anyone can comprehend your content quickly.
This elevates marketing professionals’ writing across various marketing channels and audiences without stripping away sophistication.
By balancing complexity and comprehension through AI, Hemingway allows creators to fine-tune messaging that genuinely stands out.
Perfect for any marketing professional.
CoSchedule's Headline Analyzer
In the noisy digital space, compelling headlines make or break content performance. Yet continuously crafting creative, clickable titles strains writers.
Enter CoSchedule’s AI-powered headline analyzer. Built by marketing expert Garrett Moon into the company’s wider blog editor toolkit, this standout feature generates up to 50 data-backed headline suggestions for any post.
It even A/B tests options based on elements known to attract audiences.
Rather than racking your brain or settling on lackluster titles, the headline analyzer creates a diverse menu optimized for engagement.
This empowers B2B marketers to drive social traction through AI-fueled optimization, freeing up mental bandwidth for the meaty content while algorithmic ingenuity handles the rest.
Final Thoughts On the Best B2B Marketing Tools Using AI
Regardless of which tools you choose, know that all these can be a valuable asset to your B2B marketing success.
To ensure you get the most out of your AI marketing tool, ensure you choose one that integrates well and works seamlessly by complimenting others.
With 50+ integrations, involve.me is the perfect solution to fit all your marketing needs. With customizable templates, an AI form & page-building assistant, and an aesthetically pleasing, easy-to-use interface, you would be doing your company's marketing efforts a big favor.
Test it out yourself with their free trial.
FAQ
1. Why is Account-based Marketing Important in B2B Marketing?
Account-based marketing focuses on targeting specific accounts or customers. This enables more personalized, effective engagement with potential clients. Thus, it's critical for lead generation and improving customer experience.
2. How Can B2B Content Marketing Be Improved with AI Automation Tools?
Huge game-changer here! AI tools basically work behind the scenes to handle a ton of tedious stuff - surfacing hot topics and keywords, scheduling social promotion, and analyzing what content performs best. This leaves us marketers free to focus on crafting awesome messaging that resonates. I can actually step away from my desk now without returning to a dumpster fire! The tech's got my back, ensuring content stays fresh and engaging around the clock.
3. Can B2B Marketing Automation Tools Help with Lead Generation?
Absolutely! Features like customized outreach and automated social make connecting with that elusive target audience so much smoother. The tech works tirelessly to understand who prospective buyers are and what matters to them.
4. How Can I Automate My B2B Social Media Marketing?
Social media schedulers are a saving grace for busy marketers nowadays! They let you plan content in advance and then handle posting and tagging you across platforms. You get reminded to revisit what performs best while the software works 24/7, keeping your feed primed for engagement.
