Complete Guide to A/B Testing Interactive Lead Funnels

Have you ever wondered why some online funnels seem to work better than others?

This is because of A/B testing, which is a powerful tool that helps marketers optimize their funnels for better conversions.

A/B testing allows you to see which funnel performs better in real-time by comparing two versions of a funnel, giving you actionable insights to improve your marketing strategies.

involve.me is an interactive lead funnel builder where you can create essential elements like calculators, surveys, forms, and quizzes. What makes involve.me particularly valuable is its ability to let you test these elements through A/B testing. This feature allows you to experiment with different versions to discover which configurations drive the most engagement and conversions.

In this article, we'll explore the essentials of A/B testing with involve.me. We'll walk you through how to set up your tests, choose which elements to test, implement these tests, and analyze the results. This will help you to transform your interactive funnels into powerful tools for business success.

What is A/B Testing?

A/B testing, also known as split testing, is a marketing method that compares two versions of a project to determine which one performs better. In this approach, you create two variations of something, like a webpage, funnel or a digital ad, called Version A and Version B. Each version is shown to a similar group of people. The version that gets a better response, such as more clicks or higher sales, shows you which elements are most effective.

Why Should You A/B Test Your Lead Funnels?

A/B testing your lead funnels is vital because it enables you to optimize based on solid evidence, leading to better outcomes. For instance, if you test two different call-to-action buttons, you can see which one leads to more sign-ups or purchases. This testing provides insights into what resonates with your audience, allowing you to enhance your funnel for improved engagement and conversion rates. Continuously testing and refining based on these insights ensures your marketing strategies are as effective as possible.

Setting Up Your A/B Test for Lead Funnels

Here's how you can set up your A/B testing using involve.me to ensure your lead funnels are optimized for maximum effectiveness.

Step 1: Create Your Funnel

Begin by designing your lead funnel using involve.me. Choose the type of funnel that best suits your business needs, whether it's a form, survey, quiz, or calculator. Use the platform's drag-and-drop interface to add elements and customize the design to match your brand.

Once your basic funnel structure is in place, ensure it's set up to capture the right data and guide users towards your desired action, such as signing up or making a purchase.

Step 2: Decide on Elements to Test

Identify which elements within your funnel could impact user behavior and conversion rates. Common variables to test include headers, images, and call-to-action buttons.

To prepare for A/B testing, duplicate your original project in involve.me. This creates a variation where you can make changes without altering the original version, allowing for a clear comparison between the original (control) and the modified (variant) funnel.

Step 3: Implementing A/B Testing

First, log in to your involve.me dashboard. Look for the "A/B Tests" tab in the navigation bar and click on it.

Once you're in the A/B Tests section, you'll find an option to "+ Create new A/B test." Click on this button to start setting up your new test. You will be prompted to enter details for the new test.

Assign a clear, descriptive name to your test to help you easily identify it later, especially if you will be running multiple tests simultaneously.

If you have custom domains connected to your involve.me account, you can select which domain you want the test to be associated with. This is useful for maintaining branding and consistency across your tests.

Customize the URL slug for your test. This can be crucial for tracking and analytics, as well as ensuring the URL is easy to recognize and relevant to the test.

An essential setting in involve.me’s A/B testing is the "Show the same project upon refresh during the same session." Enabling this ensures that once a participant is exposed to a version of your funnel (be it A or B), they will continue to see the same version for the duration of their session, even if they refresh the page. This consistency is critical for accurate testing results, as it prevents any confusion or skewing of data that might occur if the user were to see different versions on subsequent visits within the same session.

Step 4: Running the Test

Once your A/B test is set up, it's time to run it and start gathering data.

In your A/B test setup, you will need to select the two versions of your project that you want to test against each other. Label one as Project A (the control) and the other as Project B (the variant). These could be different versions of a landing page, form, or any other element within your funnel where you have made the changes you wish to test.

After selecting your projects, initiate the test by clicking the "Start A/B Test" button. This action will activate both versions of the project, making them live to your selected audience.

The involve.me interface will display real-time data on how each version is performing. Familiarize yourself with the dashboard where you can monitor ongoing results and make any necessary adjustments. This dashboard is intuitive, providing you with immediate insights into the test’s performance and any significant disparities between the two versions.

Step 5: Analyzing the Results

The final step is analyzing the outcomes of your A/B test to determine the more effective version. Pay close attention to metrics such as:

• Visits: How many people have visited each version of your project.

• Starts: The number of visitors who began interacting with your project.

• Leads: How many leads each version generated.

• Submissions: The total submissions completed in each version.

• Completion Rate: The percentage of visitors who completed the desired action.

• Avg. Duration: The average time visitors spent interacting with each version.

Use involve.me’s analytics features to delve into these metrics. The platform provides a comprehensive view that allows you to compare the performance of both versions directly. Look for trends or significant differences in how users interact with each version.

After a significant amount of data has been collected, analyze which version met the objectives of your test most effectively. Consider not only which version had higher completion rates but also which led to better quality leads or interactions, depending on your initial goals. The version that performs better according to your key metrics and test goals should be considered the winner.

Step 6: Sharing and Publishing A/B Tests

When sharing your A/B test, it’s important to ensure that both versions of your test are presented to an evenly distributed audience. This helps maintain the integrity of the test by providing a balanced comparison between the two versions.

Make sure that the audiences for both versions are similar in demographics and behavior to avoid any bias in the results. This similarity ensures that any difference in performance between the two versions can more accurately be attributed to the changes you are testing.

Share both versions during the same timeframe to control for any variations in time-sensitive user behavior and external factors that could affect the results.

Final Words

A/B testing is an invaluable tool for any marketer aiming to maximize the effectiveness of their online funnels. It not only allows you to make data-driven decisions but also provides clear insights into what truly resonates with your audience. Through the rigorous application of A/B testing, you can fine-tune every aspect of your marketing funnel, from the initial impression to the final conversion point, ensuring that every element is optimized for the highest possible performance.

Moreover, A/B testing is not a one-time task but a continuous improvement process that keeps your strategies aligned with user preferences and market dynamics.

With involve.me, you can create compelling, interactive content that engages users and drives conversions. Moreover, this platform offers all the tools you need to design, implement, and analyze A/B tests efficiently.

Whether you're looking to optimize your existing funnels or build new ones from scratch, involve.me is here to help you achieve your marketing goals with precision and ease. Start your free trial now.